This past week, I was strolling down the breakfast foods isle at my local Price Chopper in search of something I never thought would make it to the quiet corner of Connecticut: Travis Scott Reese’s Puffs. The previous day, my friend had sent me a picture of the special edition box and told me he had stumbled across them at the supermarket. Upon reaching the General Mills section, I was disappointed to find the Reese’s puffs boxes had been restocked, with none available other than the original packaging. However, I wasn’t going to leave that store empty-handed. The shelf below was home to family-sized boxes, which were not as tightly packed, so I pushed the first few boxes aside. Much to my surprise there were four boxes pushed all the way to the back! I bought all four and clumsily carried the boxes to my car without a bag. Although they are selling online for around $10, I knew it would not provide a profit worth my time, so I decided to sell three of the boxes to my friends, making only a couple of bucks.
The Travis Scott’s Reese’s Puffs box features an image of Scott on the front, “special edition” on the side in the famous Astroworld font, and graphic of his action figure on the back holding a Cactus Jack spoon. The back also features the statement, “I went to the store and all I got was this cereal box”, which is alludes to a shirt he released in the past which read, “I went to Astroworld and all I got was this f**kin t-shirt.” This mass release comes months after Scott dropped a much more limited, collector’s edition box which retailed for an astonishing $50 a box. The rapper also designed a spoon, as well as a cereal bowl, because you can’t eat Travis Scott Reese’s Puffs without his special bowl and spoon too! Although it is not foreign to see celebrity endorsements for food, it is insane that he was able to design a box of Reese’s Puffs, charge $50, and still have them sell out within minutes.
After some deep contemplation for a few days, I decided that I didn’t pay $5 for a box of cereal just to let it go stale. I used a knife to open the top flap of the box as carefully as I could, and actually got it open with out the cardboard tearing. I poured myself a bowl and I must say, the cereal did taste any different than regular puffs, but the special box fits in perfectly on my shelf. If you are looking to pick up a box for yourself, stop by your local supermarket so you too can start off your day with Travis Scott cereal.