Supreme x Honda

Supreme x Honda CRF 250R

The Supreme x Honda CRF 250R marks one of the most expensive Supreme items ever released, trailing behind only the Supreme x Louis Vuitton trunk and skateboard carrier. Clocking it at $10,998, this fully functioning off-road bike was made exclusively for Supreme by Honda and was part of Supreme’s Week 6 release of FW19. Loaded with 249cc liquid-cooled engine, the CRF 250R is one of Honda’s best off-road bikes and was designed for motocross competitions. The red dirt-bike displays the Supreme logo across its red plastic shell, as well as on the fork, fairings, and handlebars, providing grounds for the two brands to charge an extra three thousand dollars more than the logo-less model, which is sold for only $8,000.

In addition to the Honda bike releasing, Supreme also dropped a clothing and accessory collection in collaboration with Fox Racing and Honda. Items included a helmet, work shirt, crewneck, racing jersey and pants, zip-up jacket, gloves, and goggles. Each piece came plastered with the three different brands logos and maintained a green, red, yellow, and black color-scheme. Unfortunately, almost every item released in the collection is currently going for less than its retail price on third-party markets such as eBay and StockX. This is likely due to the high retail prices; for example, the racing gloves were sold for $88, whereas an average pair of Fox racing gloves cost $20-$30. Obviously, you are paying for the name in this scenario, however, those who are truly going to use the product for motocross won’t necessarily want to pay three times of a normal pair of gloves. Furthermore, the Supreme community is not closely intertwined with the racing or dirt-bike communities. As a result, Supreme fanatics will still want items from the collection, but the average streetwear consumer won’t, hence the lack of profitability.

Despite high demand for the bike, there was extremely little stock available. Sold exclusively in US stores, the CRF 250R was not available on the online shop. Additionally, there are rumors and speculations that most of the stock for these dirt-bikes was “backdoored” by store employees, meaning that workers secretly sold bikes to high-paying buyers before the release, and kept the excess profits to themselves. As a result, few bikes were actually sold on the Thursday release, leaving many people to wonder how many customers were actually able to purchase this off-road vehicle for retail. Some bikes reportedly ended up in the hands of motorcycle dealers, who in turn were selling the bikes for tens of thousands of dollars.

This story brings light to the shady underside of reselling, where store employees will sell limited-edition items before official release dates, giving special treatment to friends and people with connections. In this case, both the employee and the person who purchase the stock profit from the transaction and the store still receives money for the retail price of the item. Nevertheless, the average consumer suffers because those who truly want to buy the item for themselves must compete for even more limited stock. I personally dislike the preferential service that certain people are offered in the backdooring process and feel as though stores should have more strict rules and regulations laid out to prevent such actions from occurring.

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Supreme®/Honda®/Fox® Racing. 10/03/2019

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