Supreme x Band-Aid

Johnson and Johnson emerges into the streetwear market with Supreme x Bandaids

Supreme x Bandaid

Week two of Supreme’s new season has arrived, bringing leather Ghost Rider pants and jackets, Timberlands, S Logo hoodies, a tape measure, but most importantly, Band Aids. Rarely failing to disappoint with their outrageous accessories, Supreme decided to release a collaboration with Johnson and Johnson on 20-packs of red and white bandages. The box looks similar to a typical Band Aid package, except everything is red and white and there is a large Supreme logo that is half on the front and half on the back. When two boxes are set side by side, the word can be read in full. After pushing in a tab on the top of the box, you can open the flap to reveal 10 large and 10 small Supreme branded bandages. The glossy, adhesive strips have the Supreme logo, along with two white stars on both sides.

Supreme x Bandaid

Before the release, I assumed they would not even sell out, similar to the Luden’s cough drops, therefore giving them little to no resale value. Also, with the newly added tax in certain states for the web-store plus the $10 shipping, it did not make much sense to buy a $6 box of Band-Aids and end up spending nearly $18. Luckily, you could purchase up to four boxes online, which I did, and 6 boxes in-store. On Thursday morning, I picked up 4 boxes, 1 for myself and three for my friends. Little did I know, they actually sold out online and were a US-only drop, greatly increasing their resale value. I checked eBay and the boxes were selling for as much as $25-$30. Not wanting to rip off my friends, I decided to sell the three boxes for $20 each on a Buy-It-Now listing. Supreme also included a sticker pack with a Leda and the Swan box logo, along with a shower cap. I sold the sticker pack for $15 and the caps are currently going for $10-15. Obviously, I didn’t exactly have a great return on my investment considering the time I put in to selling them, but in the end, I made around thirty bucks and I still get to keep a box of Band Aids for myself.

Despite being a box of branded bandages, hypebeasts are finding ways to flex this recent release. Many streetwear-based Instagram accounts have been posting pictures of the boxes placed next to regular Band-Aids in pharmacies and grocery stores. I even saw two kids at a Travis Scott concert wearing them on their necks, yet they clearly did not have injuries. For now, I’ll give away a few to my friends and add the box to my growing accessory collection. Hopefully I won’t have to use them anytime soon, but it’s nice to know that I will be able to flex my battle scars when necessary. 

Supreme x Bandaid