Nike x Travis Scott Air Max 270 ‘Cactus Trails’

Gear up for a hike in the new Nike Cactus Trails React 270s and apparel

Nike Air Max 270 Travis Scott Cactus Trails
Image from Nike

Although outdoor adventures have been limited over the past few months, Travis Scott and Nike just released an Air Max 270 with the aesthetic of a vintage trail running shoe. A variety of neutral colors, including brown, gray, dark yellow, orange, and bone white, contribute to the well-worn look of the sneaker. Except for the red lace holders and a blue and purple lace lock, these shoes would blend in perfectly with a desert landscape. The mustard yellow midsole, outsole, and air bubble are all hand-painted; however, some people felt as though this tactic was poorly executed and takes away from the overall appeal of the shoe.

In Youtuber Seth Fowler’s review of the Cactus Trails 270s, you can visibly see paint stains on the upper and uneven paint strokes on the midsole. Furthermore, the sneaker comes with a disclaimer tag revealing that the antique finish “may wash off when in contact with water or other liquids,” meaning you cannot wash these shoes or wear them in the rain. I understand that Travis and Nike were going after a unique look with this sloppy paint finish, but I think it creates a cheap feel to the sneaker, especially considering there is a high likelihood that it will wash off.

A few weeks before the release, Scott and Nike created the website cactustrailstradingco.com in an attempt to build hype for the Cactus Trails capsule. This site looks like something you would see on your classic Macintosh in the late 1990s. Although there are 17 different items listed for sale on the website, all but two of them specify “Warning: This is not a real product.” Spoof products include a house boulder, pre-worn socks, and an inflatable camp buddy. However, they did create an exclusive bundle with all the items for Youtuber Brad Hall, who reviewed the shoes, clothes, as well as the accessories. After customizing some clothes with the backwards swoosh stencil and trying on the 270s, Hall did a Facetime interview with Travis Scott himself. I found both the website and video to be entertaining, and I think it was a clever way for the Nike to garner excitement around the release.

Image from Brad Hall

The value of these 270s was highly inflated during the months before the release. Some pairs were sold on StockX for as much as $2,000, yet just as I predicted, the value of the Cactus Trails 270s plummeted after the week of the release. With thousands of sellers all looking to dump the shoes at the same time, the resale price embarked on a steady decline, making its way down to under $500. Whenever I am looking to sell a pair of shoes or a streetwear item, I always try to find a buyer as soon as possible. This often entails listing the item on eBay the same day I purchase it in order to beat the tsunami of resellers all trying to undercut each other’s prices. This method works as long as the buyer is aware of the situation and knows I will ship the item as soon as I receive it. I am unable to employ this strategy with StockX in light of their shipment policy, which specifies you have two or three days to ship an item after you make a sale. By the time a shoe has been shipped out to most customers, it will have significantly decreased in profitability, but it is likely that the value will make a recovery after a few months when fewer deadstock pairs are in circulation.

A clothing capsule consisting of a sweatshirt, pants, and a t-shirt released alongside the 270s on the SNKRS app and on multiple retail websites. This apparel is perfect for hitting the trails in because each article of clothing combines utility with sportswear. All three items display the Nike swoosh and the Cactus Jack logos, but the key detail of this collection is the numerous pockets found on each item. The pants have 8 cargo pockets on the front, back, and sides, while the sweatshirt has six, and the tee only has one. The pockets vary in color and style; the pants have a camo back pocket, while the rest are tan with a zipper or black with velcro.

Image from Louis Vuitton

Over the past two years, utility pockets have become a larger part of fashion and streetwear. I first noticed the trend when Louis Vuitton’s Fall/Winter 2019 collection, designed by Virgil Abloh, featured jackets and vests that incorporated several bags and pouches. Their Monogram Admiral Jacket, which is still available for purchase at louisvuitton.com for $6,550.00, has three small Louis Vuitton bags attached to the front of the jacket, what appears to be two card-holder wallets implanted into the leather, straps spanning both sides, as well as a sizable pouch on the back. Louis Vuitton describes the look as “Accessomorphosis”, where the garment is blended with accessories.

Utility and cargo pockets have been around for decades; however, it seems as though the items from Louis Vuitton FW19 collection inspired a trend of apparel covered in large pouches. Skate brand Palace released the Bare Storage Jacket this past season. The brand integrated six of their bags on the front of the jacket, adopting an appearance similar to that of Louis Vuitton’s Admiral Jacket. More recently, Supreme and The North Face collaborated on jackets, vests, and pants. Although they did not have actual bags as part of the clothing, each garment had multiple cargo pockets, and the jacket had a pouch on the back resembling the one on the Louis Vuitton jacket. I find it comical considering most of the people who purchase these jackets will rarely use any of the pockets; nevertheless, those who decide to make the investment will be able to explore the outdoors in style.

Image from Palace